About Us


About Us | Confidence Coaching for BusinessJo is a professionally qualified coach and member of the Association for Coaching.

Before starting her coaching business four years ago Jo worked for a major corporate retailer for 17 years. Starting work as a pharmacist she then held various management and leadership positions before taking senior roles in learning and development and change management.

Having experienced coaching in a corporate business and realising the strong correlation between confidence levels and success, Jo then went on to set up her own business which is focused on that ethos.

Areas of Specialism

Jo specialises in coaching individuals or groups to be aware of and overcome their limiting beliefs about their abilities. This allows them to be open to learn tips and techniques to build their confidence and reach their full potential.

Coaching Style

Jo’s style is a combination of perceptiveness, support and challenge. This allows her to help individuals identify areas of self-doubt and empowers them to push themselves to achieve results they couldn’t achieve on their own

I am passionate about enabling clients to overcome their self-doubts and have the confidence to achieve a level of personal and team success they hadn’t imagined.”


Jo’s experience in Learning and Development, qualifications as a coach and engaging personality mean she has particular strengths in:

  • Facilitating workshops and group coaching in a thinking environment
  • Face to face or Skype coaching of individuals
  • Interactive and informative presentation

About Us – Confidence Coaching for Business